Let’s be honest. Dogs improve shopping immediately, and with almost all of our Flooring Superstores welcoming well-behaved dogs, we believe your dog should come with you.
Taking your significant other to choose flooring should feel lovey-dovey, shouldn’t it? A little domestic, a little stylish, a little ‘look at us making serious life decisions’ – even if you’ve had a little tiff trying to get them into the car without getting distracted by the neighbour’s smell.
And then they stop in the middle of the showroom, have a scratch, clean their privates, and start scouting for treats. That’s when it becomes important to mention your significant other is the dog.
And honestly, why shouldn’t it be?
Dogs, like tea and passive aggression, remain the corner stone of our culture – and, just like making tea incorrectly, we can become violent if dogs are disrespected.
At Flooring Superstore, we’re proud to be dog friendly. It’s not a gimmick to attract viral TikTok attention, either. Embracing our furry friends resides within our DNA, because dogs are part of the family in the fullest, most everyday sense.
Our team don’t subscribe to staged marketing shots with overly-manicured dogs, mangled through photoshop, and then slapped onto a social post where ChatGPT gives a dramatic reading about why dogs are more than
Instead, we want the world to know that our stores are – and always will be – doggo friendly. Dishevelled? Natural? Still wearing most of a field? We don’t judge, but we will judge your AI-enhanced dog images and captions in soulless pursuit of online popularity.
Bring them because they are part of the household.
Bring them because shopping is nicer with them there.
Bring them because life is nicer with them there.
Bring them because if you’re making decisions about the place where your life unfolds, the creatures you love most deserve to be part of it too.
- Social Media executive via AI, circa 2026.
There. Now that we’ve got that ChatGPT rant out of the way, back to why dogs are excellent. Even Dachshunds.
Why we absolutely love dogs
Life is hard in the real sense. As modern times push us increasingly to the edge, where we’ll soon require a small mortgage for setting foot in Tesco, our muddy-pawed compadres bring comfort and loyalty in a way that very few humans offer.
You can have the worst of days either side of your front door, and that following-you-into-the-kitchen, sleeping-in-the-sunniest-spot, ready-for-anything mantra brings a wholesome presence that makes the darkest moments feel loved and worthwhile. Besides, being greeted by a blurred-tail when you get home is a big bonus, especially when society grinds you down and makes you feel less wanted.
While doctors and self-professing ‘experts’ insist on prescribing pills for depression, all you really need for a better quality of mental health is a true-hearted hound. Forever a shining light, these four-legged empathy experts are referred to as “man’s best friend” for a reason. Life would be desperate without them, even when they’ve torn the couch open, installed a trench across the garden, or redecorated the kitchen floor.
Our dogs are there for every chapter of home life, so of course they should be welcome when it’s time to choose the floor. Not because Rover boasts a knowledge of oak tones and luxury LVT, but because you want them to be there.
Proud to be dog friendly
Above all, opening our doors to well-behaved doggos makes your schedule easier. Dogs are not passive little extras in a home, they are active participants – and often, like children, you cannot always leave them in the house. It could be because of separation anxiety, house maintenance or a million other reasons, but bringing your hound with you can ultimately make things easier.
Of course, your beloved doggo could also be your comfort animal. And we recognise the importance of having them with you. We would never deny you that level of wellbeing and security, let alone refuse the pooch an exciting day out. Well, we believe it’s an exciting day out.
We would also never, ever suggest leaving your dog in the car when you come in to visit us; especially if it’s a warm day. The dangers of leaving your dog in a hot car aren’t even worth contemplating. Get them into the shop with you for safekeeping.
There’s another reason, too. Our dogs are the official welcoming committee, food disposal unit, emotional support department and, in many cases, the furry middle manager of the whole operation. If they’re going to spend years padding across your kitchen, skidding through your hallway and collapsing dramatically in the middle of your living room as if they’ve just completed a tour of duty, then it feels only right they should come and inspect the options alongside you.
There’s also something wonderfully grounding about having dogs around when people are making home decisions. Because home improvement has a way of making all of us slightly mad. Suddenly you’re holding samples under strip lights saying things like, ‘I’m not sure it works in the transitional spaces’.
Calm down. It’s the bit between the kitchen and the lounge.
Then the dog wanders over and looks completely happy. Weirdly, that feels useful. Honest. Like proper, silent leadership. We love that dogs are woven into all of this.
Love for all dogs
We love the older dogs who stroll in with quiet dignity. We love the puppies who arrive in a state of total joyful disorganisation, thrilled by chair legs, shadows and the general concept of being alive. We love the nervous little ones sticking close to their people, the giant soft lumps with paws like serving platters, the scruffy eccentrics, the elegant posers, the ones who act as if the showroom visit is an official diplomatic mission on behalf of dogs everywhere.
We adore every single one of them, warts and all, because they belong to somebody. Every single one of them matters to someone, and makes a house feel like a home. That’s the real heart of it.
A home is not just walls, furniture and whatever you panic-bought online after spending too long looking at interiors one night. A home is where life happens. It’s where your dog waits for you at the door as if you’ve returned from sea, even though you only went out to put the bins away.
Home is where they suddenly appear in the kitchen every time a wrapper rustles, just in case this is finally the day you lose all discipline and start handing out slices of ham or cheese like a benevolent vending machine. It’s where they do that enormous theatrical sigh before falling asleep, as though the day’s admin has been crushing, when in fact they’ve mainly barked at a hedge and licked one of the windows.
Dogs bring warmth to a home in a way no trend ever could. You can have perfect lighting, beautiful furniture and elegant flooring that glitters, but the minute a dog wanders in, circles twice and flops down with complete trust, the room changes. It softens, yet also comes alive. It stops being a showroom and starts being home. Which is exactly why we want them there from the start.
If they’re going to be part of every chapter afterwards — the first night, the first muddy morning, the Christmases, the decorating chaos, the years rolling on — then why would they be left out of the beginning?
We would never expect the household’s most loyal resident to be excluded from choosing the very floor they’ll spend half their life trotting, snoozing and dramatically sprawling across. That would be nonsense.
Bring the dog who believes every stranger is a personal friend. Bring the tiny one with the energy of a nightclub bouncer. Bring the rescue dog with the gentle eyes. Bring the gangly adolescent menace made mostly of enthusiasm. Bring the grand old soul who just wants a nice lie-down and perhaps a respectful compliment. Bring the one who is beautifully behaved. Bring the one who means well.
If a floor can stand up to wet paws, enthusiastic zoomies and a dog taking a corner at full speed because someone said the word “walk”, it can stand up to just about anything. Especially the one currently sniffing the bin, prior to passing wind and yawning.